Pure movement. Pure energy. Pure Penticton.

By Elizabeth Cucnik on September 19, 2014

Fitness, nutrition and retreat are altogether the triumvirate of modern day healthy living.  This trinity is not mastered by the glow of our iPhones, the bloop icons in our message box, the anxious roaring of our car engine, nor the noise of pop culture charging from our TV or magazine cover.  Instead, the careful crafting […]

Keep Reading

Salmon: Our Survival

By Elizabeth Cucnik on September 10, 2014

You probably wouldn’t think it, but sockeye salmon are an integral force to the well being and survival of our western interior and Pacific coastal communities and ecosystems.  I know, I know.  You’re probably thinking – what, fish?  Really?   Yes really.  This is not some dubious fear-mongering conspiracy theory brewed up by a few red […]

Keep Reading

North America’s Number One Wine Destination

By Elizabeth Cucnik on August 29, 2014

Canada’s wine country is the embodiment of subtle beauty.  The poignant landscapes of the Okanagan Valley, found cradled the heart of British Columbia’s southern interior are nothing short of majestic.  It’s not difficult to see why people from all around the world are flocking to partake in the Okanagan experience.  It has, up until quite […]

Keep Reading

Boonstock Deconstructed

By Elizabeth Cucnik on August 11, 2014

Boonstock Penticton.  A summertime zenith of hipsters, pop fans, instagram addicts and exhibitionists.  An assessment of trail-and-error.  A disruption of social harmony.  When it comes to music festival culture, controversy is always the principal headliner.  A clash of generations, emblematic of pop culture and diverging philosophies, the social experiment of Boonstock raises questions about law, […]

Keep Reading

Big Box Business Takedown & The Consumer Revolution

By Elizabeth Cucnik on May 17, 2013

The North American ethic takes root in a noble spur of personal freedom and liberty.  Entrenched in an ambitious history that chronicles the break from Old World mentalities, the maple leaf encompasses within it, all the social, political and intellectual transformations of our past.  Ideally, Canada is observed worldwide as a place of refuge for […]

Keep Reading

BC General Election, Tuesday, May 14th!!

By Elizabeth Cucnik on May 11, 2013

In case you haven’t heard, a BC general election is right around the corner, and it’s begging your immediate attention.  Every election by nature is a social and political call to action – a grassroots movement that manifests the democratic process to resonate our very own rights and freedoms.  By casting our voting ballot this […]

Keep Reading

Is It Wise To Bring Back Extinct Species?

By Elizabeth Cucnik on April 18, 2013

Last month, National Geographic sponsored a TEDx conference in Washington DC centered on the possibility and implications of reviving extinct species.  The platform transcended principle and theory, submerging its panel into the murky waters of morality.  Capable of resurrecting something that no longer exists back into existence seems like a charlatan parlor trick, and yet […]

Keep Reading

Reality Through A Different Lens

By Elizabeth Cucnik on March 28, 2013

As we make our morning coffee, pay our bills, greet our co-workers, send emails and texts, pick our kids up from school, and catch the tail end of a late night movie, it’s easy to forget such humdrum is not the totality of existence nor the sum of reality.  Just beyond our blue borders, an […]

Keep Reading

The Inconvenient Truth About Cats

By Elizabeth Cucnik on February 22, 2013

When we think about our pets, the majority of us think companionship, friendship and domestication.  Cats, much like their canine counterparts, have co-existed alongside humanity throughout millennia, and have entertained various roles in human civilization for nearly 10,000 years.  The subject of legend and deities, sacred symbolism and the occult, cats have enjoyed a predominate […]

Keep Reading