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Fitness, nutrition and retreat are altogether the triumvirate of modern day healthy living.  This trinity is not mastered by the glow of our iPhones, the bloop icons in our message box, the anxious roaring of our car engine, nor the noise of pop culture charging from our TV or magazine cover.  Instead, the careful crafting of healthy living is found in the portage of heart, body and mind.  A return to the simplicities of our rustic nature.  When we say goodbye to the corporate machine of consumer culture, and hello to a renewed power of individual, conscious, unfettered living.   Riverside Fitness and Health in Penticton B.C., has always been an advocate for healthy living, encouraging the power of the individual through fitness and nutrition.  Now Riverside endeavors to create something both novel and necessary for the patrons and visitors of the South Okanagan wine country.  In partnership with the Penticton Lakeside Resort, Riverside Fitness and Health will be transforming into Pure – fitness + nutrition + retreats in the summer of 2015.  The larger space offered at the Lakeside Resort will capacitate new classes, while expanding on pre-existing programs and core services with an unique focus on modern day healthy living.

Pure’s ethos derives from the belief that the migration of healthy living does not need to reinvent the wheel.  We all remember fad diets, the two week work out programs and those terrifying self-help books with bright yellow jacket covers that looked strikingly similar to a safety vest or floatation device.  They all promised impossible results with the magic blue pill of delusional utopia.  Yes, many of us, at some point, (by the rouge of our checks) recall the glutton intoxication of a whole lot of crazy.  But we’re smarter now, and we’re all grown up.  We know the miracle pill is a wolf in sheep’s clothing, and the trappings of those absurd quick fixes, buttress the same mechanism that got us here in the first place: the culture of instant gratification.  This is where Pure comes in.

Pure – fitness + nutrition + retreats will be ushering a new era of health and wellness to Penticton.  They assure us the journey does not begin with backbreaking ritual, fad diets or impossible promises, rather with a gentle nod.  This is the power of retreat.  The proof is in the pudding, and in this case, in the name.  Pure offers a return to the authentic.  An unrefined, unrestrained transparency that works in tandem with all faculties.  Nothing more but a small, quiet acknowledgement of the intrinsic core.  This is the Pure foundation where the brand takes its vocation, offering group classes, health and wellness coaching and nutrition counseling, with a “Golden” age series and brand new style of spin classes, all promising to keep you motivated, balanced and energized.  The re-branding of Riverside Fitness and Health encompasses not just the idea of health, but the reality of its constitution, reminding us of our quality and the value we hold in simply being.  It’s leadership in the exodus of everyday humdrum, assures a renewal of self-love by the gradual glory of our own shape.  Pure – fitness + nutrition + retreats offers up this trinity not as a daily chore or activity, but as a magnificent way of life in movement and beauty.

Wellness retreats, aimed at kick starting a healthy lifestyle by assisting in recharging and unplugging, will endeavor to recognize emotional and mental pressure points.  Renewing the intimate relationship with ourselves that we loose in the brouhaha of prosaic living, these wellness retreats will get you off the grid and in-tune with your essentials. In partnership with the Penticton Lakeside Resort, 3,5 and 7 night stays will include chef-inspired meals, lake view suites with access to lakeside walking and biking trails, on-site resort venues and facilities, spa treatments, daily group fitness, cooking classes and workshops.  Designed to massage the internal reality that gives rise to the external, Pure’s wellness retreats offers transformation and renewal by the glow of gentle and intensive detoxification and cleansing.  With an emphasis on healthy living and eating, Pure’s raw juice and smoothie bar will also offer patrons the immeasurable benefits of live foods, chalked full of enzymes that provide incredible energy, improved sleep and increased mental clarity, while promoting regularity and encouraging environmentalism via less packaging, lower carbon-foot print and a great connection to the earth.  In addition to the raw juice bar, Pure will also offer organic house-made snacks to fuel the quiet unfettered mind or your high performance lifestyle; a surefire way to cultivate and nourish.

With Pure, the journey goes hand-in-hand.  We can ditch the quick fixes and that little blue pill, watching with quiet smugness, the days of fad diets and impossible work-outs fade like a wisp by the blandishing wind, eventually whisked away back into the meringue of air.  And we smile, because above us, the blue endless dome of possibilities.  Looking skyward, our attention turns from mundane concerns, to the still small voice inside us.  With peaceful whispers it praises.  Pure movement.  Pure energy.  Pure Penticton.

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